ASSA ABLOY hits a home run at new ballpark

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Metal doors from ASSA ABLOY Group company Ceco Door proved the perfect fit for a new baseball park in Atlanta, US.

Customer

ASSA ABLOY provided several product solutions for the SunTrust baseball park developed for the Atlanta Braves and opened in March 2017. More than just a stadium, the complex also includes the Battery Entertainment District and the Comcast Building incorporating housing, restaurants and retail space.

Challenge

While ASSA ABLOY was initially pleased to be providing hardware for the stadium, the sales team saw an opportunity to expand its involvement to include Ceco doors, which would be a perfect complement to the existing manufacturer’s hollow metal frames already on site. But some salesmanship was needed, since the specifications clearly called for the frames and doors to be from the same manufacturer.

Solution

The team was able to demonstrate how the Ceco doors would be the best fit for the customer for a variety of reasons.

Making the manufacturer change would not impact cost or lead times, and it would provide better coordination for the in-door wiring and the electrified hardware mounted on the door. Wiring the doors at the factory allowed troubleshooting off-site, which led to a seamless install when the doors were delivered. In addition, the doors provide the best thermal rating in the industry; and ordering was both more efficient and faster through ASSA ABLOY’s online portal.

ASSA ABLOY was also able to meet the aesthetic needs of the project, with a sleek Sargent lever that’s currently particularly popular in other marquee projects in Atlanta.